UdyamGita

The Gita Blueprint for Leading and Winning in Business

UdyamGita

Vibhūti Yoga

Chapter 10 - Verse 22
वेदानां सामवेदोऽस्मि देवानामस्मि वासव: |
इन्द्रियाणां मनश्चास्मि भूतानामस्मि चेतना || 22||

Translation

Among the Vedas, I am Sama Veda. Among deities, I am Vasava
(Indra). Among the sense organs, I am the mind. Among the faculties of
living beings, I am memory.

Unfiltered First Take

The entrepreneur should sense the mood of the organization just by observing people, their vibes, and body language. Samaveda is all about the study of vibrations. Just as a chorus is successful only when every team member and every instrument is in sync, even a small mismatch becomes clearly visible. To keep the team in sync, entrepreneurs should be sensitive enough to identify out of sync people, instruments, or events and fix them at the earliest.

Just as Indra is the king of gods, an entrepreneur should organize, command, and protect the business, employees, and resources. He should break barriers to growth, manage resources, build a conducive environment for the business to prosper, govern the organization, and be ready to fight any wars to protect his people, business, and resources. Like the mind, the entrepreneur should be the coordinator of perception and action, acting as the inner instrument that processes, doubts, and directs everything and everyone in the organization. Like consciousness, the entrepreneur should naturally guide people to do the right things at the right time and prevent wrong steps from being taken. He should set strong guiding principles for everyone in the organization so that, knowingly or unknowingly, they are bound to do the right things.

UdyamGita Interpretation

Krishna identifies the governing essence within each domain—the Samaveda among the Vedas, Indra among the gods, the mind among the senses, and consciousness among living beings. Each represents coordination, regulation, and awareness. These are not passive elements; they actively align parts into a functioning whole.

The verse highlights that order emerges when an integrative force is present.

Business Insight

An entrepreneur must sense the organization before managing it.

Like Samaveda—built on rhythm, vibration, and harmony—organizations thrive only when people, processes, and intent are in sync. A high-performing team resembles a chorus: when everyone is aligned, the output is powerful; when even one note is off, the disruption is instantly felt.

Effective entrepreneurs develop sensitivity—to body language, energy levels, silence, hesitation, and morale. They catch misalignment early—whether in people, processes, or priorities—and correct it before it becomes structural damage.

As the organizational Indra, the entrepreneur governs and protects. They marshal resources, remove growth barriers, build a safe and enabling environment, and step forward decisively when the business faces threats. Protection of people, culture, and capital becomes a leadership duty.

Leadership Lesson

The founder is the mind and conscience of the organization.

Just as the mind coordinates perception and action, entrepreneurs process information, resolve doubts, and direct collective effort. They decide what matters now and what must wait. Without this inner coordination, even capable teams move in conflicting directions.

At a deeper level, the entrepreneur functions as organizational consciousness. Through clearly defined principles, values, and non-negotiables, they shape behavior—even in their absence. People instinctively know what is right and what is not.

When guiding principles are strong, correction becomes automatic. Wrong steps are prevented early. Right actions happen naturally.

Key Takeaways

  • Organizational harmony depends on alignment, not just competence.
  • Founders must sense misalignment early and act decisively.
  • Entrepreneurs govern, protect, and enable growth like a true custodian.
  • The leader’s role is to coordinate thought and action across the system.
  • Strong principles create an organizational conscience that guides behavior.

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