Arjuna continues to describe the cosmic form—radiant, crowned, armed with symbols of authority and power, blazing in all directions like fire and the sun combined. The vision is so intense that it is difficult to behold. It inspires awe, but also fear. The divine form is not gentle here; it is overpowering.
This verse captures a paradox: what attracts also intimidates.
Business Insight
At this stage of scaling, the entrepreneur is no longer naïve. He clearly sees the difficulty of the journey ahead—the operational complexity, leadership burden, financial exposure, and personal risk. The process feels scary.
Yet, almost instinctively, his mind returns to the why of entrepreneurship:
- The prosperity the business can create
- The authority to shape outcomes
- The credibility and influence to make things happen
- The ability to uplift employees, partners, customers, and society
These positive outcomes are not illusions—they are real. And they become the emotional fuel that helps the entrepreneur continue walking despite uncertainty.
Leadership Lesson
Great leaders do not move forward because fear disappears. They move forward because purpose outweighs fear.
At this point, leadership becomes an inner conversation. The entrepreneur must consciously remind himself:
- Why this path was chosen
- Who will benefit if this succeeds
- What kind of impact is possible only through scale
This reflection restores courage. Not reckless courage—but grounded resolve. Leaders who lose sight of this purpose often retreat prematurely; those who remember it gain the strength to face discomfort.
Key Takeaways
- Scaling is intimidating even when success is visible.
- Fear and attraction often coexist at higher levels of growth.
- Reconnecting with purpose renews courage.
- Prosperity and influence can be powerful tools for positive impact.
- Leaders move forward not because it is easy, but because it is meaningful.
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