UdyamGita

In business, who is the center point. It is the customer. The customer is the king. He is the supreme lord. One has to work according to his needs for his satisfaction, and this is the driving factor of the business.

Krishna reveals the presence of the Paramātmā within the body—silent yet supreme.

He is the Witness (observes all), the Permitter (allows action), the Supporter (sustains life), the Enjoyer (experiences outcomes), and the Ultimate Controller (governs direction).

Though unseen, everything functions around Him.

This verse establishes the idea of a central, unifying force around which all activity gains meaning.

Business Insight

In the world of business, this central force is unmistakable: the Customer.

• The customer witnesses the value you create.
• The customer permits your existence by choosing you.
• The customer sustains the business through revenue and trust.
• The customer enjoys or rejects the outcome of your efforts.
• The customer ultimately controls growth, reputation, and survival.

Every process, product, and policy derives relevance only through customer impact.

Leadership Lesson

Krishna’s framing warns entrepreneurs against misplaced centers.

When founders place:

• Internal comfort,
• Hierarchy,
• Personal ego,
• Or internal metrics

above customer value, organizations slowly drift into irrelevance.

Customer-centric leadership means:

• Designing offerings around real needs, not assumed ones
• Listening continuously, not occasionally
• Treating customer feedback as guidance, not criticism

When the customer is honored as the Paramātmā of business, alignment becomes natural.

Key Takeaways

• The customer is the true center of the business ecosystem.
• All functions exist to create and deliver customer value.
• Revenue follows relevance; relevance follows customer focus.
• Customer-centricity is not a slogan—it is an operating principle.
• Businesses that worship internal efficiency over customer impact decline.