UdyamGita

While understanding the customer, one need not always go out and seek inputs from others. Everyone is a customer himself or herself. All they have to do is wear the customer hat while designing the product or fine tuning it. As a customer yourself, ask whether you would be willing to pay for the product or service you are offering. If the answer is yes, you are on the right path. If not, the product or service needs further fine tuning. So, if the entrepreneur is clear about customer requirements, he can tweak his functions to address those needs.

Krishna explains what it means to truly see. True vision is recognizing the unchanging presence that exists equally in all beings, even as bodies and forms perish.

Wisdom lies in perceiving the constant within the changing, the enduring truth behind temporary appearances.

This verse is about universal perspective—seeing the same essence everywhere.

Business Insight

In entrepreneurship, this verse translates into a powerful and often overlooked truth:

You don’t always need to search far to understand the customer—you are one yourself.

Every entrepreneur is also a customer in daily life. By consciously wearing the customer hat while:

• Designing a product,
• Refining a service,
• Setting pricing or experience standards,

one can access a universal reference point.

A simple but decisive test emerges:

“Would I genuinely pay for this product or service?”

If the answer is yes, you are aligned with real customer value.

If the answer is no, refinement is needed—before the market rejects it.

Leadership Lesson

Krishna’s insight teaches leaders to develop empathetic clarity.

Great entrepreneurs:

• Do not detach themselves from customer reality
• Use self-awareness as a validation lens
• Continuously question assumptions from a customer’s standpoint

Once customer clarity is achieved, organizational functions can be tweaked intelligently—not randomly—to meet genuine needs rather than imagined ones.

Key Takeaways

• Every entrepreneur is also a customer—use that insight wisely.
• Customer empathy begins with honest self-questioning.
• If you wouldn’t buy it, the market probably won’t either.
• Clear customer understanding simplifies functional decisions.
• Seeing the same customer truth everywhere is real business wisdom.