UdyamGita

If an entrepreneur can hire employees who work for his vision and also represent potential customers, he will surely find a sweet spot in the business world. Every step is viewed from the customer’s perspective and adopted if it suits customer needs. Trial iterations are reduced, every aspect is based on continuous customer feedback, the feedback loop is the fastest, and it covers the entire spectrum of customers even in the initial stages. There is no possibility of neglecting or overlooking even a single customer, as the people working on it are also customers, and the organization is being built by customers for customers. This accelerates the growth of the organization.

Krishna explains the fruit of right vision. Those who see the same Supreme Presence equally in all beings do not harm themselves through distorted thinking or bias. Such clarity elevates them to the highest state.

This verse emphasizes equality of perspective—the ability to see the same core reality everywhere without preference or neglect.

True growth begins when perception becomes unbiased and inclusive.

Business Insight

In entrepreneurship, this verse reveals a powerful strategic advantage.

If a founder builds an organization where:

• Employees work for the vision, and
• Simultaneously think and feel like customers,

the business enters a rare sweet spot.

Every decision—design, pricing, process, experience—is filtered through the customer lens. Products are not imagined for customers; they are co-created with them.

Leadership Lesson

When team members themselves represent the customer mindset:

• Feedback becomes continuous and real-time
• Iterations reduce drastically
• Blind spots disappear early
• Neglect of customer needs becomes nearly impossible

The organization is literally being built by customers, for customers.

This creates the fastest learning loop possible and dramatically accelerates growth—especially in early stages.

Such leadership does not degrade itself through ego or hierarchy; it evolves through shared perspective and collective intelligence.

Key Takeaways

• Hiring people who can think like customers creates a strategic edge.
• Employee-customer overlap shortens feedback loops and reduces trials.
• Customer-centric thinking becomes instinctive, not forced.
• Co-creation minimizes blind spots and maximizes relevance.
• Organizations grow fastest when everyone carries the customer’s voice.