UdyamGita

Every organization provides two kinds of benefits to the people associated with it. Some are perishable and are not seen over a long period of time, mostly monetary benefits like salary, bonus, perks, etc. Then there are imperishable benefits that people should receive, such as learning from experience, knowledge, skill upgradation, good memories, friends for life, and a smile on their face whenever they recall working in the organization. People who focus on building imperishable benefits grow much quicker and build a strong career. Perishable benefits become a default outcome when the focus is on imperishable benefits.

Then there is the entrepreneur, who irrespective of receiving any perishable or imperishable benefits, solely focuses on creating the best possible working environment for everyone associated with him. He focuses on creating a nurturing environment for newcomers, for those already in the system, and for those who are becoming equal to him because of their contribution to the business in terms of growth, time, and impact.

Krishna draws a clear hierarchy of existence.

First, the perishable—that which changes, decays, and disappears.

Second, the imperishable—that which endures beyond form and time.

And beyond both stands the Supreme, the silent sustainer who enables all others to function.

This framework helps distinguish what merely appears valuable from what is truly lasting.

Business Insight

Every organization offers two kinds of returns to its people.

Perishable benefits:

• Salary
• Bonuses
• Perks
• Titles

These are necessary, but they fade with time.

Imperishable benefits:

• Learning through experience
• Knowledge and skill upgradation
• Professional maturity
• Deep friendships
• Positive memories and pride of association

People who consciously focus on building imperishable benefits grow faster and stronger in their careers. Ironically, perishable rewards begin to chase them once their inner capital compounds.

Leadership Lesson

Above both stands the entrepreneur.

A mature founder is not driven by what he personally gains—perishable or imperishable. His attention is on creating the best possible environment for everyone associated with the organization.

He works to:

• Nurture newcomers
• Support those already in the system
• Empower contributors who begin to operate at his own level

Such leadership creates a culture where people evolve from employees into partners, peers, and leaders in their own right.

This is leadership that sustains growth across time.

Key Takeaways

• Organizations offer perishable and imperishable benefits.
• Money fades; learning and relationships endure.
• Career acceleration comes from investing in imperishable gains.
• Perishable rewards follow those who build inner capital.
• Great entrepreneurs focus on nurturing environments, not personal gain.
• Enduring organizations elevate people to leadership parity.