UdyamGita

There are many entrepreneurs who do not have formal education on how to run a business or the deep expertise required. However, each one of them has their prime Gunas inbuilt. They try running the business based on their natural instinct, which can be Sattvik, Rajasik, or Tamasik.

They also have strong faith based on their past life, their experiences, and the situations through which they have reached this point. This plays a major role in how they run their business.

Those who have a Sattvik prime guna run the business to serve people, uplift and empower them, and mainly focus on serving others.

Rajasik entrepreneurs run the business to achieve their personal goals, enjoy materialistic things, seek sensuous pleasures, and focus on profits to acquire monetary wealth.

Tamasik entrepreneurs run the business to acquire wealth by exploiting others, especially the poor and needy. They do not worry about the hardships of others but solely focus on accumulating wealth irrespective of others pain and losses.

Arjun raises a profound question to Krishna:

What about those who may not strictly follow scriptures, yet act with deep faith? Where do they truly stand?

Krishna responds with a timeless insight—faith is not borrowed; it is innate. Every individual is born with a dominant orientation of faith shaped by the three guṇas: sattva (goodness), rajas (passion), and tamas (ignorance). A person’s faith mirrors the nature of their mind, and that inner nature ultimately defines who they are and how they act. Accordingly, people worship—and align their actions—based on their dominant guna.

Business Insight

Entrepreneurship mirrors this spiritual truth with striking clarity.

Many founders begin their journey without formal business education or structured playbooks. Yet none of them begin empty-handed. Each carries a default inner compass—their dominant guna—shaped by past experiences, conditioning, struggles, and belief systems.

This inner faith silently but powerfully governs:

• how decisions are made,
• why a business is built, and
• what success ultimately means to the founder.

Business models may look similar from the outside, but the intent behind them is radically different. That intent is faith in action.

Leadership Lesson

Entrepreneurs don’t just build companies—they express their inner nature through them.

• Sattvic Entrepreneurs: Lead with purpose. Their businesses are instruments of service—uplifting people, empowering communities, and creating long-term value. Profit is important, but impact is the true north.
• Rajasik Entrepreneurs: Lead with ambition. Their ventures are vehicles for achievement—status, growth, wealth, and personal milestones. Energy, drive, and expansion define them. Results matter more than restraint.
• Tamasik Entrepreneurs: Lead with exploitation. Their focus is accumulation without conscience—often at the cost of employees, customers, or society. Ethics are negotiable; empathy is absent. Short-term gain overrides long-term consequences.

Leadership, therefore, is not merely a skillset—it is a reflection of inner faith.

Key Takeaways

• Every entrepreneur operates from an inner belief system, whether consciously or unconsciously.
• Your dominant guna shapes your business decisions, culture, and legacy.
• Sattva builds sustainable impact, rajas drives aggressive growth, and tamas risks destructive outcomes.
• Businesses don’t just create wealth—they reveal character.
• The real entrepreneurial journey begins with self-awareness, not strategy.