UdyamGita

The Gita Blueprint for Leading and Winning in Business

UdyamGita

Śhraddhā Traya Vibhāga Yoga

Chapter 17 - Verse 17,18,19
श्रद्धया परया तप्तं तपस्तत्त्रिविधं नरै: |
अफलाकाङ्क्षिभिर्युक्तै: सात्त्विकं परिचक्षते || 17||
सत्कारमानपूजार्थं तपो दम्भेन चैव यत् |
क्रियते तदिह प्रोक्तं राजसं चलमध्रुवम् || 18||
मूढग्राहेणात्मनो यत्पीडया क्रियते तप: |
परस्योत्सादनार्थं वा तत्तामसमुदाहृतम् || 19||

Translation

Austerity sincerely observed by people is also of three types. Sattvic
austerity is one that is performed as an offering to the Lord, without any
expectation.

Austerity performed to display one’s wealth and position, and to gain
adulation and praise from society, resulting in uneven, vanishing rewards is
rajasic.

Austerity performed out of superstitions, with great pain to the self
and with the intention of harming others is tamasic.

Unfiltered First Take

When an entrepreneur performs these duties with dedication to meet the objectives of the business, without personal interests coming in the way, he is a Sattvik entrepreneur.

When these duties are performed to show off possessions or to seek external validation, they are Rajasik entrepreneurs. People often get demotivated and frustrated, making the organization unstable. As people do not prefer to stay in such an environment for long, the organization lacks the loyalty and expertise needed to run the business.

When entrepreneurs perform these duties without understanding the logic behind them, without putting in the required effort, knowledge, and skills, and when they get hurt or hurt others during the process, they are called Tamasik entrepreneurs.

UdyamGita Interpretation

Krishna completes His teaching on austerity by returning to the core differentiator—intention.

  • Sattvic austerity is practiced with deep faith and dedication, without craving material rewards.
  • Rajasik austerity is performative—driven by the desire for recognition, respect, and applause. Its outcomes are short-lived and unstable.
  • Tamasik austerity is misguided and confused—marked by self-harm, harm to others, and absence of understanding.

The same discipline, depending on intention, can elevate, agitate, or devastate.

Business Insight

Entrepreneurship constantly demands discipline—structure, communication, restraint, and consistency. But discipline alone is not virtue.

What defines its value is why it is practiced.

Founders who align discipline with the business objective build resilient systems.

Founders who align discipline with ego create fragile organizations.

Founders who impose discipline without comprehension create damage—often irreversible.

Leadership Lesson

  • Sattvic Entrepreneurs: Perform their duties with quiet dedication. Their personal interests do not obstruct the organizational mission. They focus on long-term outcomes, system health, and collective progress. This creates stability, trust, and compounding growth.
  • Rajasik Entrepreneurs: Practice discipline for visibility—showcasing sacrifice, possessions, or authority to gain admiration. Over time, teams feel used rather than valued. Motivation erodes, loyalty weakens, and the organization becomes unstable and talent-poor.
  • Tamasik Entrepreneurs: Enforce duties without understanding. They lack the knowledge, effort, or skill to apply discipline correctly. In the process, they exhaust themselves and hurt others—emotionally, mentally, or professionally. Such leadership spreads fear, confusion, and long-term damage.

True discipline is invisible but powerful. False discipline is loud—and short-lived.

Key Takeaways

  • Discipline aligned with purpose creates sustainable organizations.
  • Performative discipline breeds instability and talent attrition.
  • Misguided discipline harms both the leader and the team.
  • Intent, not intensity, defines the quality of leadership.
  • The best founders practice discipline without demanding applause.

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