UdyamGita

The core principle of any business is customer satisfaction, which eventually leads to profit generation. This process is neither short nor easy. It is tough and takes its own time.

However, many entrepreneurs want quick success, a lot of money in their personal accounts, big flashy offices, and large teams. To achieve this, they refer to and adopt articles, books, and other content that focus on the same idea. They start building the business to impress investors instead of building strong unit economics. Many of them, after receiving funds, spend money on flashy offices, destination team outings, and similar activities that do not contribute to building the real business.

They begin to believe that this is true success and make everyone around them believe the same. They project themselves as highly successful entrepreneurs who have achieved the ultimate goal of life. As a result, energy, resources, and planning get diverted toward superficial gains, derailing the organization’s focus from its true objective.

They present themselves as if they understand the intricacies of business, but in reality, they spend very little effort on building real value for customers and converting that value into a profitable business.

Krishna now issues a clear warning.

He points out how people with limited understanding get mesmerized by attractive words and promises—words that appeal to desire, comfort, pleasure, and reward. Such people mistake surface-level attraction for deeper truth. Their minds become occupied with outcomes, rewards, and enjoyment, rather than the core principle behind right action.

As a result, they lose vyavasāyātmikā buddhi—the one-pointed determination needed to stay on the true path.

Business Insight

The core principle of any business is simple and timeless:

create value for customers, which eventually leads to profits.

This process is neither quick nor glamorous. It is slow, demanding, and often uncomfortable.

However, many entrepreneurs get attracted to shortcuts:

• Quick money
• Flashy offices
• Large teams
• Public visibility
• Personal wealth early in the journey

To chase this, they consume content that glorifies fast success and external validation. Businesses are then built to impress investors, not customers. Unit economics are ignored, while optics are perfected.

When funding arrives, money is spent on:

• Luxurious offices
• Destination team outings
• Branding without substance

These actions do not strengthen the business—they only create an illusion of success.

Leadership Lesson

Such leaders begin to believe their own projections. They showcase themselves as highly successful entrepreneurs and convince others of the same. In reality, very little energy goes into building something customers truly need and are willing to pay for.

Gradually:

• Focus shifts from customers to appearances
• Resources get diverted
• Planning revolves around perception, not performance

This is exactly what Krishna warns against—intellect getting clouded by pleasure and prestige, making resolute action impossible.

True leadership resists glamour and stays anchored to fundamentals.

Key Takeaways

• Attraction to shortcuts weakens focus
• Flashy success is not real success
• Businesses should be built for customers, not optics
• Ignoring unit economics derails sustainability
• External validation can destroy internal clarity
• One-pointed determination is lost when pleasure dominates purpose