People evolve with time, experience, and exposure. They learn new skills, communicate better, and plan well. Similarly, many people also move in the reverse direction. They do not upgrade their skills, stop practicing their existing skills, and get into a negative mindset. As a result, they get stuck in a negative growth cycle. As an entrepreneur, one should not rely only on the initial assessment of employees, vendors, or partners and continue assigning the same or similar work throughout. Once one phase of a project is completed, one should take stock of the deliverables from each of them and evaluate their personal growth along with their performance. For the next project, they should be treated like fresh resources, and based on assessment data, roles should be assigned according to their skills and performance. This approach helps in building a performance oriented culture.
While doing this exercise, the entrepreneur should remain neutral, unbiased, and detached, and treat everyone as an independent individual, without favoritism coming in the way. Only then will this exercise be fruitful and yield the desired results.
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